Form follows performance.
You can always recognise an AMG by its face.
The staff in the Affalterbach design department create the individual character of the AMG – and interpret it anew for every single car. Seen from the outside, the sporty proportions, sharp visual features – twin louvre and A-wing – and technology details that distinguish an AMG from a series-production Mercedes-Benz. Even when stationary our vehicles are explicit about their true purpose: Driving Performance.
Design and high-performance challenge.
In particular, the technology of the AMG Performance vehicles differs fundamentally from that of all other cars. This represents a great challenge for the staff of the AMG Design department: they have to integrate high-performance technology in the vehicles and at the same time create a muscular exterior. In order to succeed in the endeavour to translate complex technical demands into an autonomous design idiom and thus create authentic dream cars, at AMG the basic principle is paramount: Form follows performance.